Influencer Marketing is one of the most trending forms of marketing which is gaining a lot of limelight. It has proven to be one of the most influential forms of marketing for brands these days. In order to create brand awareness among the market, brands are opting for Influencer marketing.

Whether it’s a Bollywood singer who is campaigning for a t-shirt brand having nothing to do with the t-shirt, but just for the fact that a Bollywood singer is wearing it, people are going to buy it.

Instagram boasts of a huge audience; this app has an active audience of around 800 to 900 million users per month. Out of these people, around 70 to 80% are interested in brands, new products and shopping as well. After looking at such figures, we can undoubtedly call Instagram, one of the most influential platforms for brands for marketing their products.

 

What’s Influencer Marketing

Influencer marketing is a new term which has gained attraction recently. Influencer marketing is a form of marketing in which brands focus on influential people who will target their audience rather than the market itself.

Now that you have known influencer marketing is another form of marketing where the products are advertised by the people and not brands.

For example, a luxury travel planning company, FABgetaways organized an influencer marketing campaign where they hired some of the most influential people and celebrities on Instagram who spread awareness about the campaign.

Influencer Marketing

 

Who is an Influencer

Influencers are the people on the social media handles who have created credibility among their followers on their social media pages. They – influencers – specifically work and post on a specific genre on their pages. Their followers are not only just their fans, but also have an interest in knowing them.

Influencer Marketing

The reason why influencers and bloggers are more famous than celebrities is because influencers are super-active on social media. They keep posting quite a lot. Thus, their followers get to know a lot about daily lifestyle routines, fashion tips and other tips according to their genre.

 

Can I do it on my own

After reading through everything and understanding what an influencer is and what their life on social media is about. Well, you might think of it as an easy task, but it’s definitely not! Gathering audience for your page and keeping them intact is a tough task, especially on an application like Instagram where no matter if you’re following a page or a person, it will add another number to your following list and most people are definitely skeptical about these numbers.

Influencer Marketing

So, if you’re a beginner or you’ve recently started with influencing on Instagram, you already know how hard it is to grow your page and gather audience which stays.

 

Let’s study

If you’re now wondering whether you should opt for an influencer or not, then guess what? You already want to hire one. Don’t be shy now. We know why you’ve come so far reading this blog on Why Influencer marketing is the next best thing for brands.

Influencer Marketing

Merely looking at the followers of an influencer would not suffice your target sales. But, if you start with making a list of influencers on Instagram who are actively engaging with their audience; loved and supported by their followers. Such people have a tendency to generate more leads for your campaigns.

 

Let’s sum it up

Now, sometimes we are asked a question whether investing an amount for a television ad would help them with more sales or not. Or whether doing a television advertisement is better than influencers on Instagram. The answer is very explicit. Most of the people in today’s world are not watching television. Those who can buy things and try new products are actually working and not sitting at home, watching television.

Influencer Marketing

Most of us have a habit of shuffling through channels whenever an advertisement appears. This is why Instagram is becoming a more reliable and credible platform for companies to endorse their products.

Firstly, the influencers have some loyal audience. So, no matter how much busy a person is, he will definitely keep an eye on his favorite influencers. Hence, if their favorite Instagrammer is promoting a certain product, then they will definitely think of purchasing that certain product.

However, there is a higher chance that if you’re running a campaign on television, some of your potential customers may not be able to watch your campaign. So, you might lose a few of your potential customers. On the other hand, influencers are the people who are constantly checked out by their followers, no matter how busy they are.

 Also Read: 5 Best and Worst Indian Examples of Celebrity Endorsements