Google AdWords and Google AdSense are both completely different platforms which share the same purpose – advertising. Though, this topic does not need much introduction, but is very confusing for new people who have entered the online market. But, don’t worry, in this blog we’ll guide you through all the things you need to know about Google AdWords and Google AdSense.

What are they?

Google AdWords and Google AdSense, both are the platforms created by Google for businesses and individuals.

Google AdWords and Google AdSense

Google AdWords is a tool which is used primarily by business houses. It helps the businesses generate highly relevant leads. What really happens in Google AdWords is that an Advertisement is created on Google search results’ page above the organic results.

For example, if someone is searching for a specific keyword and you want your page or your links to appear on the Google search page, then you pay Google on click basis and they start showing your advertisement on those keywords.

Google AdWords and Google AdSense

Google AdSense is another platform for website owners where they can enable advertisements on their website. In a way, this method helps them to generate some income through their website. Google offers a handsome amount to websites which use Google AdSense.

 

Google AdWords

Google AdWords and Google AdSense

AdWords is a platform which is usually opted by businesses where they “Pay Per Click –PPC.” Whenever someone creates an AdWords account, they simply pay Google for every click on their ad.

 

Process for Signing Up for Google AdWords

Google AdWords and Google AdSense

To set up a Google Adwords account, you need to follow these simple steps and very quickly you’ll be seeing your Ads on search engines. All you need to do is:

  • Have A Google account
  • Sign in to Google AdWords with your Google credentials
  • Select your preferences
  • Select your payment method
  • Launch your AdWords

 

Process for Signing Up for Google AdSense

Google AdWords and Google AdSense

Google AdSense is a bit more skeptical about its users. AdSense wants to look into your website more deeply than it ever did before. It keeps a check on whether your website is ready to start getting paid by Google.

So, all you need to do for setting up a Google AdSense account is:

  • Your registered website link
  • Language used on the website
  • Account type
  • Name, address, phone number and other credentials

One of the best parts of Google AdSense is that once you are done registering for this program, you can then select the kind of Ads you want to feature on your website. Example: text; image or video etc.

Another plus side of this is that you don’t have to worry about which Advertisements to show on your website. Google automatically selects the advertisements which pay the highest and are most relevant for your website.

Now, you’re all set to try Google AdWords and Google AdSense.

Tell us what you like about both of these and which one do you use the most.

Also read: 5 Kickass Examples of Influencer Marketing on Instagram!