Facebook Marketing

Facebook has become one of the top social media platforms and there are numerous advantages associated with it. Not only can people use it personally to connect with their friends and families, but can also be used for promotion and marketing purposes. Studies found Digital Marketing Companies and taking over every business and giant platform like Facebook is already in the lead. The features and benefits you get from a Facebook page are comparatively more than the benefits you get from a website. It is essential for business owners to promote their services if they want to draw in more customers. Hence Facebook Marketing can be extremely useful.

Gathering More Leads

By doing marketing on Facebook without spending on paid advertisements, you can get leads here for free. If you are new in the business, just follow one approach and be consistent with that approach for the particular time.

Gathering leads on Facebook is easy. Just having people like your page is not going to help in the long run, but if you gather your customers email id’s and chat with them time to time it will be beneficial for your business and will be constant.

For Example: Blogging

Facebook Marketing

Having a blog is one of the best lead generating tools you can use, as it not only allows a company (or person) complete control of what is said but also an opportunity to have the undivided attention of the reader.

Low Cost Marketing

Marketing activities that would cost thousands of dollars through other channels can be used on Facebook for a fraction of the cost. This makes it ideal for small to medium businesses with a limited marketing budget. Larger businesses can also trial marketing concepts and themes through Facebook before committing to bigger campaigns.

For Example: Create Instructional Video

Facebook Marketing

Video content is really valuable. It can cost big bucks to create a professional video, but it is worth giving a shot.

Increase Web Traffic

The higher your activity on your Facebook page the more traffic you’ll get because Facebook users are unpredictable when they are using Facebook. You never know which link you click on, it should be just catchy.

It is good to serve new things every time when a new Facebook visitor logs into Facebook because you are not familiar with his likes and dislikes at that time.

For Example: Facebook Email Custom Audiences

Facebook Marketing

Staying with Facebook, you can also give that email list of yours a second life. Instead of just using it to blast emails to your customers once in a while, you can upload that list into Facebook and capture the social accounts of anyone that has their email address attached to it.

Build Brand Loyalty

Brand Loyalty is defined by the partiality of a consumer towards one business or product over another, and it can truly make or break a company. Ona can build their brand loyalty by connecting with their customers on Facebook not just for business purpose but also by clearing their doubts about any product by chatting with them in Live chat rooms.

For Example: Make Emotional Connection

Facebook Marketing

Consistently refining and evolving your emotionally connected, branded point of difference is essential to building brand loyalty. Loyalty is not built on convenience and price, it is built on a unique and connected purpose communicated in relevance to its core customer.”

Exploring Your Customer

This is one of the important facts about maintaining a business profile on Facebook. This Facebook marketing method There are so many significant benefits you can gain from exploring who are your customers and what they do for the living, what their profile talk about them, things they post, things they like and things they share.

Once you have explored what kind of people are following your business page, then you can create an attractive post work accordingly explains that you can explore your customers’ background within a few clicks.

For Example: Identify Customer Needs

Facebook Marketing

Before you start promoting your business, you need to know what your customers want and why. Good customer research helps you work out how to convince your customers that they need your products and services.

Share Success Story

Your employees and investors get inspired by seeing your stories. You can also tell the creation story behind your business, why your business exists? What exactly you’re doing that proves beneficial for others?

No matter if the value is 1%, but you’re doing something and this is most important to grow the business from 0 to 100. And by doing this practice it creates a personal bond between the user’s feelings and emotions.

For Example: Flipkart

Facebook Marketing

No one would be a stranger to this one! Flipkart achieved massive success a few years back owing to its first mover advantage in the online market in India. Sachin and Binny Bansal, both IIT-D alumni, worked with Amazon before, thus they introduced a similar concept into the Indian market. They started with books in 2007 and now sell almost everything, from personal care to jewellery, from CDs to stationery. It acquired Myntra for around INR 2000 crore.

Flipkart.com has made it to the top five global billion dollar start-up clubs with a valuation of $11 billion, according to the Wall Street Journal and Dow Jones VenturSource report published

Talk To Existing Customer

Facebook provides chat rooms for people to get engaged and share their concerns without depending on the telephone network. Business profiles take advantage of this feature and communicate with their potential clients to sort out their grievances.

Businesses use this feature to build up loyalty and trust among their customers. This feature, perhaps a big advantage for you to get the most out of Facebook marketing.

For Example: Live Chat With Customers


Facebook Marketing
Share Pictures And Videos From Your Business

Facebook lets you share photos and video with your friends and families and in case of business you can still do the same. Facebook also allows users to ‘tag’ photos to indicate if a Facebook friend appears in them. This function can be used to promote your business.

If you do decide to use tagging, be careful. It can be a privacy issue, and some Facebook users are sensitive about being tagged in photographs. For this reason, it is better to ask participants to do the tagging, rather than doing it on their behalf.

For Example: Share Pictures and Videos Of Live Office Hours

Facebook Marketing

24/7 & 365 Days Connected

Facebook Marketing


Facebook helps to keep you connected with your customers, readers, audiences, clients, subscribers, followers anytime of the day or night on various devices such as mobiles, tablets, and desktop by using functionalities such as desktop notification, post notification etc.