In today’s digital outlook, marketing and advertising campaigns have become more frequent and effective. This year India became the second largest country with most smartphone users in the world. This jump in the number of smartphone users has created a much better and bigger space for various brands to promote and advertise their products and services. As the market grew, the competition among the advertisers has also become more intense. Advertisers are trying their best to come up with new and unique ideas for the promotion of their products and services. In this situation of intense competition, there have been some remarkable marketing campaigns. It won’t be too much if we consider these campaigns among the best marketing campaigns in India. Here we bring to you, the 10 most successful marketing campaigns run by big brands in India.


Vodafone ZooZoo

ZooZoos are basically cartoon characters used by Vodafone India in their ad campaigns. They are white in colour and have a round body and head. This campaign by Vodafone India was launched in the year 2009, during the second season of IPL. ZooZoo was a very unique and innovative concept and is considered as one of the best marketing campaigns in India. 25 such commercials were made, and the idea was to launch a new commercial every day. This was done in order to maintain the audience’s interest in the campaign till the end of IPL. ZooZoos may look animated, but are actually played by humans dressed up in bodysuits. It was originally created by ‘Ogilvy & Mather’, which is Vodafone’s official ad agency. The campaign went on to be a hit among the Indian audiences and is still running, with new commercials being aired.


Cadbury Five-Star’s ‘Jo Khaaye, Kho Jaaye’ Ad Campaign

This character-driven marketing campaign by the chocolate brand ‘Cadbury 5Star’ features two goofy looking crazy siblings. Launched 2006, the ‘Jo Khaaye,Kho, Jaaye’ ad campaign is surely one of the best marketing campaigns in India. The campaign has been relevant for more than a decade now, and is still running. The duo of Ramesh and Suresh is played by actors Rana Pratap Senger and Goldie Dugga on screen. This campaign has set an example for the Indian advertisement and marketing industry for character-driven marketing. The comic characterization of two brothers, who end-up doing insane things after eating ‘Cadbury 5Star’ has tickled the audience for almost twelve years now. Initially the characters did not have a name to identify themselves, but in 2010 they got named as ‘Ramesh’ and ‘Suresh’. The ‘Tailor’ TVC of ‘Jo Khaaye, Kho Jaaye’ launched in 2010 is still one of the biggest hit among Indian TVCs.


Mentos’s ‘Dimaag Ki Batti Jala De!’ Ad Campaign

Mentos launched in India in 1999, but it was 2003 when Mentos came up with a new tagline: ‘Dimaag Ki Batti Jala De!’ which is still unchanged. Mentos became fairly popular among the youngsters after this campaign. As the tagline ‘Dimaag Ki Batti Jala De!’ suggests, all the Mentos commercial showcase their protagonists strangled in tricky situations and then eventually avoid disasters smoothly and smartly after eating a Mentos. There have been eight Mentos commercials aired over the years and all of them were successful. The tagline ‘Dimaag Ki Batti Jala De!’ became so popular that youngsters started using it as slang in local lingo. The biggest hit among these TVC’s were ‘Mentos Classroom’ in 2005, ‘Mentos Evolution’ in 2008 and ‘Mentos Cola Flavor’ in 2014. Fifteen years and still running ‘Dimaag Ki Batti Jala De!’ is surely one of the best marketing campaigns in India.


Tata Tea’s ‘Jaago Re’ Campaign

This was a cause-driven marketing campaign launched by Tata Tea in 2007. The campaign focused on awareness for a wide range of social issues, and has successfully covered many such as voting, corruption, women empowerment etc. The ‘Jaago Re’ has launched seven TVCs during last eleven years. These include: ‘One Billion Votes’ in 2009, ‘Khilana Bandh, Pilana Shuru’ in 2010, ‘Soch Badlo’ in 2011, ‘Simplify’ in 2012, ‘Choti Shuruaat’ in 2012, ‘Power of 49’ in 2013. ‘Jaago Re’ launched a comeback TVC in 2017 named as ‘Alarm Se Pehle Jaago Re’. All these TVCs have been massive hits and have actually had a positive effect on the audience, proving to be one of the best marketing campaigns in India. Apart from all this ‘Jaago Re’ has also collaborated with various NGO’s working for different social causes.


Star Sports’ ‘Mauka-Mauka’ Ad Campaign

‘Mauka-Mauka’ was a completely out-of-the-box campaign launched by Star Sports. The campaign aimed on the promotion of the 2015 Cricket World Cup, and the live broadcast of Indian team’s matches. The first TVC of the campaign was launched on February 7, 2015. It featured a Pakistan cricket team’s fan, which was disappointed by Pakistan’s constant, loses against India in World Cup. The fan spends years hoping for a chance to celebrate his team’s victory and still waiting for it in 2015. The ad became really popular as it got more than a million views in just twelve hours after being posted online. The series then had TVCs promoting Indian cricket team’s matches with South Africa, UAE, West Indies, Bangladesh and Australia. The immense success of this out of the box ad campaign has got it in the list of the best marketing campaigns in India.


So these were the five best marketing campaigns in India that were run by big brands. Apart from the above mentioned campaigns there are several campaigns by big brands which are equivalently brilliant. Some of the honorable mentions are ‘Open Happiness’ by Coke, ‘Daag Acche Hain’ by Surf Axel, ‘Isko Laga Daala To Life Jhingalala’ by Tata Sky and ‘Men Will Be Men’ by Imperial Blue. Please do tell us in the comment section, what ads will you consider for this list? Also don’t forget to share this article with your friends.