Influencer Marketing on Instagram: Everything You Need To Know

Influencer Marketing is one of the most trending forms of marketing which is gaining a lot of limelight. It has proven to be one of the most influential forms of marketing for brands these days. In order to create brand awareness among the market, brands are opting for Influencer marketing.

Whether it’s a Bollywood singer who is campaigning for a t-shirt brand having nothing to do with the t-shirt, but just for the fact that a Bollywood singer is wearing it, people are going to buy it.

Instagram boasts of a huge audience; this app has an active audience of around 800 to 900 million users per month. Out of these people, around 70 to 80% are interested in brands, new products and shopping as well. After looking at such figures, we can undoubtedly call Instagram, one of the most influential platforms for brands for marketing their products.

 

What’s Influencer Marketing

Influencer marketing is a new term which has gained attraction recently. Influencer marketing is a form of marketing in which brands focus on influential people who will target their audience rather than the market itself.

Now that you have known influencer marketing is another form of marketing where the products are advertised by the people and not brands.

For example, a luxury travel planning company, FABgetaways organized an influencer marketing campaign where they hired some of the most influential people and celebrities on Instagram who spread awareness about the campaign.

Influencer Marketing

 

Who is an Influencer

Influencers are the people on the social media handles who have created credibility among their followers on their social media pages. They – influencers – specifically work and post on a specific genre on their pages. Their followers are not only just their fans, but also have an interest in knowing them.

Influencer Marketing

The reason why influencers and bloggers are more famous than celebrities is because influencers are super-active on social media. They keep posting quite a lot. Thus, their followers get to know a lot about daily lifestyle routines, fashion tips and other tips according to their genre.

 

Can I do it on my own

After reading through everything and understanding what an influencer is and what their life on social media is about. Well, you might think of it as an easy task, but it’s definitely not! Gathering audience for your page and keeping them intact is a tough task, especially on an application like Instagram where no matter if you’re following a page or a person, it will add another number to your following list and most people are definitely skeptical about these numbers.

Influencer Marketing

So, if you’re a beginner or you’ve recently started with influencing on Instagram, you already know how hard it is to grow your page and gather audience which stays.

 

Let’s study

If you’re now wondering whether you should opt for an influencer or not, then guess what? You already want to hire one. Don’t be shy now. We know why you’ve come so far reading this blog on Why Influencer marketing is the next best thing for brands.

Influencer Marketing

Merely looking at the followers of an influencer would not suffice your target sales. But, if you start with making a list of influencers on Instagram who are actively engaging with their audience; loved and supported by their followers. Such people have a tendency to generate more leads for your campaigns.

 

Let’s sum it up

Now, sometimes we are asked a question whether investing an amount for a television ad would help them with more sales or not. Or whether doing a television advertisement is better than influencers on Instagram. The answer is very explicit. Most of the people in today’s world are not watching television. Those who can buy things and try new products are actually working and not sitting at home, watching television.

Influencer Marketing

Most of us have a habit of shuffling through channels whenever an advertisement appears. This is why Instagram is becoming a more reliable and credible platform for companies to endorse their products.

Firstly, the influencers have some loyal audience. So, no matter how much busy a person is, he will definitely keep an eye on his favorite influencers. Hence, if their favorite Instagrammer is promoting a certain product, then they will definitely think of purchasing that certain product.

https://instagram.com/p/BmTKaDtFxLE/

However, there is a higher chance that if you’re running a campaign on television, some of your potential customers may not be able to watch your campaign. So, you might lose a few of your potential customers. On the other hand, influencers are the people who are constantly checked out by their followers, no matter how busy they are.

 Also Read: 5 Best and Worst Indian Examples of Celebrity Endorsements


Goolge ADwords and Google Adsense

Google AdWords and Google AdSense: All You Need To Know

Google AdWords and Google AdSense are both completely different platforms which share the same purpose – advertising. Though, this topic does not need much introduction, but is very confusing for new people who have entered the online market. But, don’t worry, in this blog we’ll guide you through all the things you need to know about Google AdWords and Google AdSense.

What are they?

Google AdWords and Google AdSense, both are the platforms created by Google for businesses and individuals.

Google AdWords and Google AdSense

Google AdWords is a tool which is used primarily by business houses. It helps the businesses generate highly relevant leads. What really happens in Google AdWords is that an Advertisement is created on Google search results’ page above the organic results.

For example, if someone is searching for a specific keyword and you want your page or your links to appear on the Google search page, then you pay Google on click basis and they start showing your advertisement on those keywords.

Google AdWords and Google AdSense

Google AdSense is another platform for website owners where they can enable advertisements on their website. In a way, this method helps them to generate some income through their website. Google offers a handsome amount to websites which use Google AdSense.

 

Google AdWords

Google AdWords and Google AdSense

AdWords is a platform which is usually opted by businesses where they “Pay Per Click –PPC.” Whenever someone creates an AdWords account, they simply pay Google for every click on their ad.

 

Process for Signing Up for Google AdWords

Google AdWords and Google AdSense

To set up a Google Adwords account, you need to follow these simple steps and very quickly you’ll be seeing your Ads on search engines. All you need to do is:

  • Have A Google account
  • Sign in to Google AdWords with your Google credentials
  • Select your preferences
  • Select your payment method
  • Launch your AdWords

 

Process for Signing Up for Google AdSense

Google AdWords and Google AdSense

Google AdSense is a bit more skeptical about its users. AdSense wants to look into your website more deeply than it ever did before. It keeps a check on whether your website is ready to start getting paid by Google.

So, all you need to do for setting up a Google AdSense account is:

  • Your registered website link
  • Language used on the website
  • Account type
  • Name, address, phone number and other credentials

One of the best parts of Google AdSense is that once you are done registering for this program, you can then select the kind of Ads you want to feature on your website. Example: text; image or video etc.

Another plus side of this is that you don’t have to worry about which Advertisements to show on your website. Google automatically selects the advertisements which pay the highest and are most relevant for your website.

Now, you’re all set to try Google AdWords and Google AdSense.

Tell us what you like about both of these and which one do you use the most.

Also read: 5 Kickass Examples of Influencer Marketing on Instagram!


5 Best and Worst Indian Examples of Celebrity Endorsements

Celebrity Endorsements are something which have been in the media for long now. Be it print media or online media, celebrities have been guiding the citizens with brand selection. Celebrities tend to have an astonishing impact on the audience when it comes to branding and marketing products. A lot of times, people buy a product simply because their favorite celebrity has endorsed a certain product. The more followers a celebrity has, the more influential his/her endorsements become. In this article, we share some of the best and worst Indian Celebrity Endorsements Examples.

 

Let’s talk about the good examples of celebrity endorsements which worked really well:

1) Gionee

What can we say about this mobile phone brand which was completely unknown before the campaign. In a market which is captured by other companies like Oppo, Vivo, Mi & OnePlus,  Gionee thinks of unveiled a mobile which had nothing more than a selfie camera. Moreover the brand was running its television advertisement starring Alia Bhatt who had no idea whether something like Gionee existed before her agreement. But the concept and the celebrity gelled well and the result was awesome. Today’s generation is obsessed with Selfies and who could be better than Alia Bhatt to lead this movement.

https://www.youtube.com/watch?v=eIZdSWtDT3E

 

2) Muthoot Group

Muthoot Group is widely known in India for providing financial services. Recently, Muthoot Group signed Amitabh Bachchan as its brand ambassador. He was seen on television promoting company’s services. On the other hand, Bachchan’s name was involved in Panama paper leaks. The same papers for which Pakistan’s Ex-Prime Minister, Nawaz Sharif was sent to an imprisonment for 10 years.

https://www.youtube.com/watch?v=p3HQ_XTVjx8

So far this was one of the worst examples of Celebrity Endorsements we have ever seen.

3) M-Seal

M-Seal is a brand which manufactures a compound named Epoxy compound, but whenever people go to a store to buy that product, people usually ask for, “M-Seal.”

https://youtu.be/oY0HW6aYN8U

Few years ago, M-Seal ran a campaign where Manoj Pahwa was in a negative role. The advertisement captured many eye balls because of the emotional touch it sent to the audience.

 

4) Wheel Detergent

Salman Khan is recently seen on the silver screens promoting Wheel detergent powder. A notion proved wrong whether men could do washing of clothes, Salman did it right. An advertisement featuring Prachi Desai alongside Salman showcased washing of clothes as a good job and appreciated the efforts of women across the country.

https://youtu.be/o_QCtzeCUe4

 

5) Fortune Oil

One of Akshay Kumar’s finest advertisements to be run on television screens. Akshay was seen asking the soldiers what they missed the most on duty. Most of them replied that they missed their mother’s hand cooked food. So, what makes you think that Rajiv Bhatia inside Akshay would not come out? He went inside the mess and cooked some special food for the soldiers. A sense of belongingness and respect was seen in the advertisement.

https://www.youtube.com/watch?v=POkvRKhUiOs

 

Now that we have talked about the good examples of Celebrity endorsements which worked really well. It’s time to focus on the bad examples of celebrity endorsements which turned out to be a joke for the celebrities and the brands as well.

 

1) Fair and Lovely

The brand runs one of the most controversial advertisements on the Indian televisions which have triggered from some of the most prominent individuals of the country. A few years ago, when Fair and Lovely released a few advertisements on the television which showcased that brown people are unsuccessful, many feminists and humanitarians raised their voices against the company. Some of their brand ambassadors are Yami Gautam, Sonal Chauhan etc.

https://youtu.be/fHhKqgOiAs0

 

2) Nivea

There were a lot of things which someone could advertise, but Anushka chose something which was absolutely unexpected. We are taught in the schools that hair under the armpits is a normal phenomenon. But, Mrs. Kohli proposed that hair under armpits is something to be ashamed of. She not only let her fans down, but also made a joke of herself on the social media platforms.

https://www.youtube.com/watch?v=2oSXRNA_Nlo

 

3) Amrapali

In 2016, during the IPL, M.S. Dhoni stepped up as the brand ambassador for Amrapali, a real estate developer. As Dhoni has a strong fan base in India, many people bought properties at Amrapali but because of the huge delays in possession, people started to bash out at Dhoni’s social media. As soon as Dhoni realized what was going on, he immediately stepped down from the brand ambassadorship of Amrapali. This was also one of its worst kind of Celebrity endorsements we have seen.

Celebrity Endorsements

 

4) Emami Fair and Handsome Cream

As promised by Emami that it is a fairness cream, a man went to a district consumer court in Delhi where he sued the company for failing to meet the “fairness” promise, as endorsed by none other than the King Khan of Bollywood.

Celebrity Endorsements

A whooping amount of Rs. 15 lakh was imposed on the company as it failed to prove its point. Find alternative to such creams here.

 

5) Maruti Suzuki Versa

The Big B of Indian cinema bagged a contract with Maruti Udyog for doing a campaign for its Versa car, which the company promoted as India’s first multipurpose vehicle.

Celebrity Endorsements

The campaign didn’t go well as Big B couldn’t make the message clear to the audience. The campaign turned to its worst when Junior Bachchan also joined hands with his father in the campaign.

 

After all these examples we hope to have cleared your perceptions about good celebrity endorsements and bad celebrity examples. The brands need to fit between the celeb’s image and their own image and their own image before finalising the brand ambassador for their for their high octane campaign.

 

Also read: Difference between inbound and outbound marketing, know what's best for your business


Home Decorating

7 Home Decorating Ideas That Won't Cost Too Much

Home trends change quickly. What was in style this year could easily be out in the next. Not only can home décor be difficult to keep up with, but it can be an expensive investment too. There are no hard and fast rules governing what interior designers do, they are creative type and like to imagine and explore, following our intuitions. You can do the same thing cause it does not require any trick that you have to master in a year. So, Here are some home decorating ideas for you that won't cost you a fortune.

 

1. Give Your Furniture Some Breathing Room

Home Decorating

This is really great news if you are working with a tight budget. You don’t need to fill up space with lots of furniture. Spend more of your budget on fewer but better-quality pieces, and your room will look better than if it’s stuffed to the gills with flea market finds. Drawing room is indeed one of the most important home decorating area.

2. Wall Art

Home Decorating

Unless it's a piece of art you love. There are many affordable choices you can have to decorate your walls. It could be as simple framing a print of your favorite pattern. But, if you want to do something a bit more elaborate, try a gallery wall with your favorite photos or intricate mirrors.

3. Eye Catching Vases

Home Decorating

Large vases make a statement, unfortunately, they’ll also make a dent in your bank account. If you enjoy painting, I suggest finding a cheaper vase at your local craft store and dressing it up with glass paint. You can paint it all one color, or create a design that matches your room’s décor or find a transparent glass vase and fill it up with coloured water.

4. Rearrange Your Collectibles

 

Home Decorating

Hang the art just above the table to form an eye-pleasing connection between the items. To complete the effect, make sure that some of the accessories on the tabletop are tall enough to overlap the artwork, helping the art and accessories appear as a single unit. This home decorating idea is worth trying.

5. Lampshade For Corner

Home Decorating

You might not buy lampshades often and that’s for a good reason. Lampshades are expensive items, though they’ll last a long time. The more decorative they are, the more the price goes up. Consider getting a plain shade and dressing it up yourself. Add embellishments such as ribbon, tassels or sequins with glue. If you simply want to change the coulour, paint will do the trick.

6. Lighting In Layers

Home Decorating

In this kitchen seating area, the backsplash is lit, the artwork is highlighted and the cabinet interiors are filled with light. One central lighting fixture would not have had nearly the same dramatic result. Professionals build layers of lighting to create interest, intrigue and variety. In a room where everything is lit evenly, nothing stands out. Lighting is the most important home decorating thing.

7. Indoor Planters

Home Decorating

You can make any jar or container into a planter simply by adding soil. Make sure it’s large enough to hold and grow the plant of your choice. However, if you want an affordable take on a look that’s trending, try painting your own tin can. It's really that simple.

This is a sponsored post for Renu Soni Interior Designer.


Know About The Benefits Of Facebook Marketing

Facebook Marketing

Facebook has become one of the top social media platforms and there are numerous advantages associated with it. Not only can people use it personally to connect with their friends and families, but can also be used for promotion and marketing purposes. Studies found Digital Marketing Companies and taking over every business and giant platform like Facebook is already in the lead. The features and benefits you get from a Facebook page are comparatively more than the benefits you get from a website. It is essential for business owners to promote their services if they want to draw in more customers. Hence Facebook Marketing can be extremely useful.

Gathering More Leads

By doing marketing on Facebook without spending on paid advertisements, you can get leads here for free. If you are new in the business, just follow one approach and be consistent with that approach for the particular time.

Gathering leads on Facebook is easy. Just having people like your page is not going to help in the long run, but if you gather your customers email id's and chat with them time to time it will be beneficial for your business and will be constant.

For Example: Blogging

Facebook Marketing

Having a blog is one of the best lead generating tools you can use, as it not only allows a company (or person) complete control of what is said but also an opportunity to have the undivided attention of the reader.

Low Cost Marketing

Marketing activities that would cost thousands of dollars through other channels can be used on Facebook for a fraction of the cost. This makes it ideal for small to medium businesses with a limited marketing budget. Larger businesses can also trial marketing concepts and themes through Facebook before committing to bigger campaigns.

For Example: Create Instructional Video

Facebook Marketing

Video content is really valuable. It can cost big bucks to create a professional video, but it is worth giving a shot.

Increase Web Traffic

The higher your activity on your Facebook page the more traffic you'll get because Facebook users are unpredictable when they are using Facebook. You never know which link you click on, it should be just catchy.

It is good to serve new things every time when a new Facebook visitor logs into Facebook because you are not familiar with his likes and dislikes at that time.

For Example: Facebook Email Custom Audiences

Facebook Marketing

Staying with Facebook, you can also give that email list of yours a second life. Instead of just using it to blast emails to your customers once in a while, you can upload that list into Facebook and capture the social accounts of anyone that has their email address attached to it.

Build Brand Loyalty

Brand Loyalty is defined by the partiality of a consumer towards one business or product over another, and it can truly make or break a company. Ona can build their brand loyalty by connecting with their customers on Facebook not just for business purpose but also by clearing their doubts about any product by chatting with them in Live chat rooms.

For Example: Make Emotional Connection

Facebook Marketing

Consistently refining and evolving your emotionally connected, branded point of difference is essential to building brand loyalty. Loyalty is not built on convenience and price, it is built on a unique and connected purpose communicated in relevance to its core customer.”

Exploring Your Customer

This is one of the important facts about maintaining a business profile on Facebook. This Facebook marketing method There are so many significant benefits you can gain from exploring who are your customers and what they do for the living, what their profile talk about them, things they post, things they like and things they share.

Once you have explored what kind of people are following your business page, then you can create an attractive post work accordingly explains that you can explore your customers' background within a few clicks.

For Example: Identify Customer Needs

Facebook Marketing

Before you start promoting your business, you need to know what your customers want and why. Good customer research helps you work out how to convince your customers that they need your products and services.

Share Success Story

Your employees and investors get inspired by seeing your stories. You can also tell the creation story behind your business, why your business exists? What exactly you’re doing that proves beneficial for others?

No matter if the value is 1%, but you’re doing something and this is most important to grow the business from 0 to 100. And by doing this practice it creates a personal bond between the user’s feelings and emotions.

For Example: Flipkart

Facebook Marketing

No one would be a stranger to this one! Flipkart achieved massive success a few years back owing to its first mover advantage in the online market in India. Sachin and Binny Bansal, both IIT-D alumni, worked with Amazon before, thus they introduced a similar concept into the Indian market. They started with books in 2007 and now sell almost everything, from personal care to jewellery, from CDs to stationery. It acquired Myntra for around INR 2000 crore.

Flipkart.com has made it to the top five global billion dollar start-up clubs with a valuation of $11 billion, according to the Wall Street Journal and Dow Jones VenturSource report published

Talk To Existing Customer

Facebook provides chat rooms for people to get engaged and share their concerns without depending on the telephone network. Business profiles take advantage of this feature and communicate with their potential clients to sort out their grievances.

Businesses use this feature to build up loyalty and trust among their customers. This feature, perhaps a big advantage for you to get the most out of Facebook marketing.

For Example: Live Chat With Customers

 

Facebook Marketing
Share Pictures And Videos From Your Business

Facebook lets you share photos and video with your friends and families and in case of business you can still do the same. Facebook also allows users to 'tag' photos to indicate if a Facebook friend appears in them. This function can be used to promote your business.

If you do decide to use tagging, be careful. It can be a privacy issue, and some Facebook users are sensitive about being tagged in photographs. For this reason, it is better to ask participants to do the tagging, rather than doing it on their behalf.

For Example: Share Pictures and Videos Of Live Office Hours

Facebook Marketing

24/7 & 365 Days Connected

Facebook Marketing

 

Facebook helps to keep you connected with your customers, readers, audiences, clients, subscribers, followers anytime of the day or night on various devices such as mobiles, tablets, and desktop by using functionalities such as desktop notification, post notification etc.


Facebook advertising cost in India

How much does Facebook advertising cost in India? The complete guide to Facebook ads pricing

Facebook advertisement is created by a business on Facebook that's served up to Facebook users based on user activity, demographic information, device usage information, advertising, marketing partner supplied information and off-Facebook activity. The costs depend on your requirement and objectives. Here is an overview of the Facebook advertising cost in India. Firstly, to understand Facebook advertising you need to learn how Facebook charges you when you advertise through them. The question arises - How much one has to pay to advertise on Facebook? The question is somewhat difficult to answer because the cost basically depends on the competition and objectives you want to achieve.

Facebook advertising cost in india

There are many businesses and individuals profiting from reach and return from Facebook ads. But there are also such businesses and individuals are uncertain about advertising on Facebook since they are do not have a grip on how much it cost to them. Facebook advertising can yield a good return on investment. Facebook advertising is the key component of a digital marketing strategy in today's era. Facebook is the 2nd most visited website on the internet (behind google). Small businesses can make a great use of Facebook ads by making optimum use of features that Facebook offers.

Facebook advertising cost in India

Know more about: Difference between inbound and outbound marketing techniques. 

Facebook Ads Cost Models

When advertising on Facebook you can choose between two costs models:

  • CPC - Cost per click
  • CPM - Cost per thousand

Cost per click (CPC) is also known as Pay per-click (PPC). CPC is an internet advertising used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. CPC is used to access the cost effectiveness and profitability of internet marketing. If you use cost per click you only pay when someone clicks your Facebook ad. CPC can be very useful for checking the effectiveness of Facebook advertising cost in India. Clicks are a way to measure interest and impressions. The attention is what you're buying, as an advertiser, it's important to note two factors:

  • What type of attention you're going after'
  • How much you're paying for it

Facebook advertising cost in india

Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $1.50 CPM, that means an advertiser must pay $1.50 for every thousand impressions of its advertisement. The "M" in CPM represents the roman numeral for 1,000. CPM is the most common method for pricing web ads. Advertisers frequently measure the success of a campaign by Click-through rate (CTR). CTR is the ratio of the number of times the ad is clicked to the total number of ad impressions. An advertisement success cannon be measured by CTR alone because an ad is viewed but not clicked may still have an impact.

Facebook advertising cost in India

Benefits of Facebook advertising cost in India

Benefit for Faceboook advertising cost in India are as follows:

  • Facebook allows you to really refine the audience you are targeting with your advertising. Facebook will also break down your reach for you as you implement your targeting options. If you have a small target market, you can really focus your efforts on that particular segment of Facebook users.
  • Facebook advertising cost in India is quite cheap. If you have a low budget, Facebook is a great platform to start with.
  • Facebook users love to check their news feed. Giving your preferred audience repeated exposure to your ads. Even if they are not clicking through at the beginning, your ad's continued visibility began to develop trust for your brand. It improves brand awareness.
  • The choice between CPC and CPM, pay structures. Facebook allows advertisers to purchase ad space on a click-based or impression based fee structure. This allows an advertiser to tailor to tailor his ad campaign based on budget and other preferences.
  • Ability to reach mobile users. In India, Facebook is being accessed by mobile phones every minute. This means advertisers have an ability to reach people on mobile devices too.
  • Facebook ads are more flexible than google ad words. Compared to google ad words, Facebook offers additional character length for ad descriptions. The ability to create image based ads also creates flexibility. The more the ads you publish the cost of Facebook advertising cost in India became less and more flexible to bear.

Facebook advertising cost in India

Facebook Ad campaign, choose a campaign for the Facebook advertising cost in India

For a small business, Facebook can be a very logical place to experiment with paid advertising without the risky investment of time and money. Facebook offers an easy way for even the smallest companies to quickly start a targeted ad campaign, displaying business content to Facebook users while they browse the site. Facebook, campaigns are easier to monitor than complex pay-per-click search engine marketing. They are also less expensive than traditional media ad buys. Facebook advertising cost in India depends on type of ad campaign you are opting for.

Facebook advertising cost in India

After running your ad campaign for 4-5 days you can begin to optimize it. By simply clicking on the "Breakdown" button on Facebook Ads manager and check the following figures:

  • Age: Identify which age group converts best, and use the entire budget to target the audience. If you have a large audience and you find that there are several age groups which are converting well, create several sets and test out different age groups.
  • Country/Region: Optimizing by country/region is a time-consuming process you'll need to be precise. If you're targeting different countries ad at the same time, then check to see if any country's performance is low.
  • Gender: Gender is relatively simple to optimize. If you find one gender is converting more than the other, then you can exclude the lower performing gender from your campaign.
  • Advertisement Placement: There are several different placement options which you can use to display ads i.e. News feed and Instagram. After running your campaign for 4-5 days with multiple ad placements, then you can analyze their ad performance, and exclude the ads that are not performing well.

Facebook advertising cost in India

Know more: About the most influential and best social media campaigns of all the time 


Difference between inbound and outbound marketing

Difference between inbound and outbound marketing, know what's best for your business

The Difference between Inbound and outbound marketing describes two different approaches to the audience. Inbound marketing focuses on pulling the audience instead of going out to get prospects' attention of the audience. Both inbound and outbound marketing is used to bring in the customers. If you don't use these marketing techniques, you don't get any customers in your business.

Inbound marketing is done through the publication of educational materials such as blogs, content, podcasts, videos and other form of contact with the social media and the internet.

The outbound marketing is done basically through the broadcasting of sales offer in the form of print advertising, TV commercials, radio commercials, Email marketing. Which is designed to promote business, services, corporations and products which the business organization wants to offer to the consumers.

Difference between inbound and outbound marketing
Both inbound and outbound marketing attracts the customers

What is inbound Marketing? Why there is a difference between inbound and outbound marketing?

Inbound marketing is more affordable marketing strategy than outbound marketing, that's the main difference between inbound and outbound marketing. Small business owners use inbound marketing a lot. As a result Inbound marketing targets a core audience by providing content to people of their products and services.

This is an effective strategy because of following reasons:

  • You'll target only that audience who is looking for the product and services that you provide
  • Helps in building good relationship with the customers
  • Cost effective way of marketing
  • Builds credibility

Difference between inbound and outbound marketing

Inbound Marketing strategies: Difference between inbound and outbound marketing strategies

There is a huge difference between inbound and outbound marketing strategies. Inbound marketing focus on a target audience who are actually interested in your product/services. That has been provided by the company. While outbound strategies consist of cold calling and persuading an unknown audience with a sales pitch. The main focus of inbound marketing is providing users with value and knowledge about the product and services. Which the company is offering.

difference between inbound and outbound marketing

Therefore, Inbound strategies that you can adapt for the growth of your business or can help you in growing your business are as follows:

Content marketing

Content writing can be a very useful tool in inbound marketing. It can be useful in many number of ways. It not only drives new people to your page. But also indulges the existing readers onto your brand. The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Content marketing is being used by 86% of the businesses. Content marketing relies on anticipating and meeting an existing customer need for information. As opposed to creating demand for a new need. The main focus of content marketing should be the needs of prospects or customers. This relatively new form of marketing usually does not involve direct sales. Instead, it builds trust and rapport with the customers.

Content marketing also provides fuel to the social media, Email campaigns and boosts your search rankings.

difference between inbound and outbound marketing

 

Social Media Marketing

Social media marketing is the most effective strategy for generating new visibility. Probably through social media you can connect to anyone in the world. Social media can generate a heavy stream of traffic to your website. You can upload your content through social media, which you have written on your blog. Most social media marketing has built in data analytics tool. Which enable the company to track the progress, success and engagement of the ad campaigns. Social media marketing helps to get direct feedback from the customers through comments and messages. Before you begin creating social media campaigns, consider your business goals.

difference between inbound and outbound marketing

Know more: about viral marketing and how to implement it

What is outbound Marketing? Why there is a difference between inbound and outbound marketing?

Outbound marketing is traditional marketing which pushes products to the customers by advertising through TV, Radio commercials, Email spam, Magazine ads, Newspaper ads etc. It involves getting your message to a large number of audience through advertising. It is quite an expensive source of advertising. It is the main difference between inbound and outbound marketing. Outbound helps you to target specific prospects more accurately. An outbound marketing model, that requires probably a lot of marketing messages to be pushed out through various channels. In the hope that right message get to the right person.

Difference between inbound and outbound marketing
Difference between inbound and outbound marketing

Outbound Marketing strategies? Difference between inbound and outbound marketing strategies

Outbound marketing casts a wide net, with the hoping to catch the people's attention with some catchy advertisement and engaging the people into the product. Broadcasts, print advertising Billboards, telemarketing and direct mails are the example of outbound marketing. Therefore outbound marketing strategies which you can use to grow your business are as follows:

difference between inbound and outbound marketing

Offer something for free

Use outbound strategies because it engages your customer and clients. By offering some free offers to their clients and customers, organizing contests and give away prices can be a very good strategy. For boosting up the sales as everyone loves the things which is free.

difference between inbound and outbound marketing

Innovation

The main thing in outbound strategy is to keep on innovating the advertisements. Using clever things to engage the people by using different ideas. Which hasn't been used by anyone before. Therefore, it will make more interested in their brand and make it more trending.

Creating a landing page

Make it easy for everyone who is directed towards the product. People who are directed towards your online presence, to get quick information about your company. You can create a Facebook page. From which anyone gets the information they want, by clicking on that page only or you can make a website for your business to start up with.

Track results

You have to invest in customer Relationship management (CRM) platform. To track the results of your both outbound and inbound marketing efforts. Keeping the track of your results can help you get to know which advertisement has reached for them. How much is it affecting the sales of your business.

Know more: about the most influential social media campaigns of all the time


Best social media campaign

Most influential and Best Social Media Campaigns of all the time!

The Social Media Campaign is created by the users to raise the awareness of a specific brand, product or cause. Social Media can be a great way for creating brand awareness, loyalty of the customer, boost in the sales of for a short period of time and it also engages the customer by using social media. It can be of any size and every campaign is unique from one another. In this article we're going to discuss about the best Social media campaigns which flooded the internet. But what does a campaign make successful or viral? 

All the successful and best social media campaigns have one thing in common which sets of clear objectives, success  criteria and laser targeting. It should only focus on the singular business goal using one or more social media platforms. A successful and best social media campaigns use one or social media platforms to Promote a product/service, Build brand awareness and create a sense of community. It also unites the people around a common interest or experience, and ideally, creates a trend.

Common goals for a successful social media campaign include:

  • Directly driving sales
  • Improving overall brand engagement
  • Increasing website traffic
  • Building Email marketing lists
  • Getting feedback from users

Following is the most viral and most successful and best social media campaigns are as follows:

Best social media campaignThe ALS Ice Bucket Challenge: Best social media campaigns till now

ALS ice bucket challenge is an activity dumping a bucket of ice cold water over a person's head. It was done to promote the awareness of the disease called amyotrophic lateral sclerosis (ALS) also known as motor neuron disease. It went viral on social media during July-August 2014. It began as a campaign by the charity, ALS Association to raise awareness and donations for the research on the disease called ALS.

More than 17 million people participated, bringing massive attention to the disease. More than $220 Million was raised by the various ALS organizations during the process. It was Pete Frates who helped this campaign go successful. He is a young college athlete from suburban Massachusetts. The ALS Ice bucket challenge was the best social media campaigns of all the time till now as it generated 1.308 billion Dollars in revenue.

Best social media campaign

Old Spice: “Smell Like a Man

Old spice campaign is commonly referred as "The MAN your MAN could smell like". The campaign was created by Wieden + Kennedy which is best known for its Nike, SportsCenter, Honda and ESPN commercials. The campaign focus on the eponymous "the Man your Man could smell like". The advertisement has been viewed on the YouTube more than 13 million times. It was the second best social media campaigns of all the time, which boosts the sale of Old Spice body wash up to 107% percent.

The campaign was launched with two commercials. The primary was a 30 seconds commercial and another 15 seconds. This campaign boosts the sales of old spice body wash. Nearly around 1 million people liked this advertisement on Facebook. The advertisement was performed by Isaiah Mustafa. 

Best social media campaigns

Best social media campaigns - Red Bull

Red Bull is the most successful beverage of the last decade with increasing loyal customer base. Redbull came up with the most innovative and communication strategy to create one of the best social media campaigns of all time. The Redbull's most successful campaign is the advertisement which is "Redbull gives you wings". Redbull's target group is not determined demographically but by a "state of a mind". The campaign aim is to reflect the brand personality.

Redbull doesn't support events instead of that it creates, organizes and support new, innovative and image building events. Its packaging is also critical it really looks like a product of a global economy. Redbull reflects the adventurous spirit that has enabled the company to build an enviable performance record over the last 25 years.

 

Best social media campaigns

Best social media campaigns - Apple: "#shot on iPhone"

Apple has created his own page on instagram to promote its long running campaign "shot on iPhone" which already has 4,00,000+ followers about it. The apple instagram is currently posting the images taken by photographers from Ios devices. Apple also encourages people to use the hashtag #shot on the iPhone when someone uploads it on social media.

The shot on iPhone campaign became so successful just because it created brand authenticity and it was so unique that whenever someone uploads a picture from there iOS devices they uses the hashtag #shot on the iPhone which increases brand loyalty.

Best social media campaigns

Disney: Make a wish foundation- Share your ears

Disney and make a wish foundation have launched the "share your ears" campaign. The campaign started by uploading your picture on instagram, Facebook and Twitter with the hashtag #shareyourears, Disney will donate $5-1 million dollars. In Feburary 2016, #share your ears started becoming so popular they even beat up the goal which was set up 1,00,000 uses of hashtags.

Disney Perks also announced that it will donate $2 Million dollars to make a wish which was double the original pledge. The campaign got up a high boost in social media one of the best actor in the Hollywood, Neil Patrick Harris endorsed the event.

best social media campaign

Best social media campaigns - Amazon India: "#AurDikhao"

Amazon India's marketing term "AurDikhao" (show me more) has been a lot of success as the jingle #aurdikhao is catchy; it attracted everybody's attention towards it. As the Indian mentality is like this they want to see more and more until they make a final decision regarding the purchase. The campaign was extended from advertisement to social media with the hashtag #Aurdikhao. Amazon India created the phrase to make a strong impact on the Indian customers and build its position in the market by having the largest portfolio, it also chooses that the real fun of shopping is in the choosing.

The Aur Dikhao campaign of Amazon India shows the real life elements and reemphasizes that our Indian consumers love to review as many options before the final purchase decision. The Amazon India campaign beats all the best social media campaigns happened in India before.

Best social media campaign

Best social media campaigns - Mountain Dew

Pepsi has rolled out a thematic campaign for mountain dew which said "Kyunki Darr kei aagey jeet hai". Pepsi's mountain Dew has been enjoyed tremendous popularity of this best social media campaign. Mountain Dew unveils its inspiring branding campaign featuring Bollywood's youth icon Hrithik Roshan. Fear is most common in everyone and everyone of us had that moment in our life in which we know we have to conquer our fear and move on with that. The mountain dew has used that thing as a tag line in its campaigning. In campaign mountain dew is shown to give courage to its customers. The campaign created a buzz around the social media and mountain dew became a beverage for the youth.

Best social media campaign

Know more: About Viral marketing its benefits and how to implement in your Business.


What is viral marketing - Its benefits and how to implement it

Viral marketing is a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.

The viral effect can spread through many different networks, including:

  • Word-of-mouth
  • Email
  • Social networking sites (Facebook, Twitter, LinkedIn, etc)
  • Video sharing sites (YouTube, Vimeo, etc.)
  • Web forumsViral Marketing

Benefits of Viral Marketing

For Consumers

Influencers serve as a credible source for customers' decision-making process. Viral marketing links to difficulties in customers' decision-making process and Paradox of Choice, as they face various adverts and newspapers daily.

For Companies

Using influencers in viral marketing provides companies several benefits. It enables companies to spend less time and budget for their marketing communication and brand awareness promotion.

Viral-Marketing

How to implement Viral Marketing techniques

Target the appropriate audience and channels

The very first step to develop a viral marketing campaign is to find out who your targeted audience are and where your target audience lives online.

Nothing goes viral on its own, you need to send the right message to the right people. Your message needs to create the interest, if you want them to share with others.

Keep it Simple

Your campaign cannot be complicated. If you are sending a novel to your target audience, they aren’t going to pass it on. A short video, a simple infographic or a concise article are the most likely targets for something that goes viral. Stick to two or three main marketing messages, and nothing more, in your campaign. Once you have grown your audience through your viral marketing campaign, you can give them additional information when they come to you directly.

viralmarketing

Offer valuable product or service for free

Who does not like something valuable for free?

I don’t think so you will get many people who would say they don’t want to get something valuable for free. That’s why, “Free” is the most powerful word in a marketer’s vocabulary. Most viral marketing programs offer valuable product or service for free to attract attention.

Wilson’s Second Law of Web Marketing is “The Law of Giving and Selling”. (WILSON, 2012)It means once you give away something, you sell something.

But HOW?

Free generally attract the visitor’s eyeballs. Eyeball then see the others desirable things that you are selling and increase their desire to buy! Eyeballs bring sales opportunities, valuable email addresses and advertising revenue. That means if you want to earn something; first you should pay for it.

Don’t Try to Force It

Don’t hit your audience too hard with your new campaign, though. If it’s going to go viral, it will. If it’s not, no amount of blasting is going to make it happen. Launch your campaign at a strategic time, remind your audience about it casually, and then see what happens.

Social Media Viral Marketing

Social Media performs a most important role in Viral marketing. A business organization or in small scale business Facebook, instagram plays a vital role in increasing the sales and making their product and services even more attractive. Social media is the pillar to viral marketing if you want your product to grow, you have to upload your contents on social media. You can also offer some discounts and services on social media. It's also quite embarrassing if you don't have any page on Facebook or have any website of your business.

Viral Marketing example

The best example of viral marketing which gone viral is an ice bucket challenge. Ice bucket challenge is an act of pouring ice cold water on someone's head in order to spread the awareness of the disease called Amyotrophic Lateral Sclerosis (ALS). He was instrumental in making this activity a sensation of the social media networks to generate awareness amongst the masses about ALS disease. The campaign has gone so viral even Mark Zuckerberg and Bill Gates accepted the challenge and uploaded videos on social media.

viral marketing

Another example of viral advertising is Paytm. When Narendra Modi announced the war on black money by demonetizing all 500 and 1000 rupee notes and suddenly it all made sense for an upcoming startup to say

“ATM Nahi, Paytm karo”

Vodafone ZooZoo ads which mainly appeared during the IPL season. The advertisements were really attractive that it catches the attention of each and every individual and the ZooZoo laugh had become so popular it was even used as the ringtone.

viral marketing

Amazon India #AurDikhao it was based on the insight that the Indian customers loves to be sploit for more and more options before finally making a purchase decision. The eCommerce brand also launched the #aurdikhao contest asking users to tweet what they would like to see more of in the IPL.

viral marketing

Viral Marketing Ideas

The best viral marketing idea is by doing something unpredictable and unexpected which attracts the audience and also by rewarding your customers by giving them discounts and some benefits like quantity gifts.

Connecting with your audience is the vital part of viral advertising. One can easily connect with their audience through mails or comments. The more you connect, the more your advertisement goes viral.

Thinking outside of traditional market can help a lot in making an advertisement go viral by creating something creative and thinking outside the box rather than making boring advertisements. Making advertisements funny, emotional which triggers up the emotion can be gone viral.

Spreading awareness in the form of entertainment can go viral. Awareness of the endangered species such as Bengal tiger was gone so viral that it stopped poaching of wild animals and it saved many wild animals through that campaign.

Google actually can help a lot in making an advertisement campaign go viral and has made many brands go viral also. Having a blog for your business can be really beneficial for the business as millions of people use google search. It can bring a lot of customers for your business. Social media methods are even more powerful in creating your business go viral if you can't pay for TV  Facebook advertisements can be the cheapest source for advertising.

See more content marketing for fashion companies


Leveraging Digital for marketing of Consumer Electronics & Appliances: Small Appliance Marketing Plan

The Consumer Electronics and Appliances Industry scenario has changed drastically in the last couple of years. Entry of E-Commerce players such as Flipkart, Amazon, Snapdeal changed the consumer buying journey forever – and penetration of Internet acted as a catalyst. Earlier the purchase was mostly limited to local retailers, but now the customer can purchase from any seller Pan India. This has challenged the growth potential of the traditional retailers (offline). As depicted in the figure below, the growth in the last couple of years in online electronics and appliances retail has been phenomenal and the forecast is quite promising, even as offline retail has been struggling to take the growth to next level. Though the base in online retailing is small, but the future looks promising. The sellers, thus, need to use online channels and we have created Small Appliance Marketing Plan.

 small appliance Marketing plan

New Consumer Journey - Small Appliance Marketing Plan

The most important aspect is the ‘Change in Consumer Buying Journey’ and what it means for Small Appliances Retail in particular. The figure below depicts how the Consumer Journey for Small Appliances purchase has changed.

 small appliance Marketing plan

Indians have been quite active digitally for quite some time now, but the figure above depicts that they are active throughout the sales funnel. Every brand has been trying to reach out to customers digitally, but targeting them at the right time with the right message at different stages of sales funnel is the key to better ROI and Digital Marketing has made it quite easy and manageable.

Small Appliance Marketing Plan

Let’s have a look at the steps to create a small appliance Marketing plan that can be devised for a retailer who wants to sell Small Appliances.

Step 1: Create an online presence on all social media channels.

Step 2: Create a Targeting plan – identify the digital channels that you would use to reach out to your prospect.

Step3: Create a specific plan for ‘Your Consumer Journey’ designing the communication and messaging strategy keeping it in perfect sync with the stage of the funnel of the prospect and his (her) mind space.

Step 4: Design Campaigns based on ‘Use Cases.’ Our experience with Use Case based campaigning has been quite encouraging. Basically in Use Case Campaigning, the brand identifies different consumer use cases of their product/service and design the messaging and communication in sync with that. Also, identify the sub-segments and funnel that you would target through each campaign.

Step 5: Reach out to the target segment through multiple campaigns designed to trigger different responses, each with its own call to action, but the culmination would be the call to action of purchase.

Step 6: Optimization and Scaling are the most important steps in  small appliance Marketing plan. Usually as you scale the campaign, the cost goes up. But if you know the art of optimizing at the right stages of the campaign, the cost may actually come down.

Just try out this small appliance Marketing plan and you would see that it will take you far. In case, you need any support from our experts; do give us a shout out through the form given below.